Japanese Student - Buyer Behaviour
– New Zealand
Learn how Japanese students purchase international education
By Peter Hanami
– New Zealand
Learn how Japanese students purchase international education
By Peter Hanami
Over View
● Qualitative research
● Behaviour insights across eleven critical decision areas
● Ten point customer profiles developed for each visa class
● Includes findings, interpretation & recommendations
" How do Japanese students evaluate education in
New Zealand ?"
New Zealand ?"
Editorial Reviews
"New Zealand is a major player in International education delivery.
Peter Hanami using qualitative research has undertaken a detailed analysis of the buyer behaviour characteristics of Japanese students in the New Zealand education market. The research covered four visa types & four education sectors. Reveals the selection criteria students use when selecting a school. An important reference tool for marketers wanting to better understand customer needs & preferences."
Book Description:
Qualitative research detailing Japanese students in New Zealand.
Readership:
● Government ● Education institutions ● Third party suppliers ● Employers
Special Features:
● In depth interviews with 31 Japanese students in Japanese,results in English
● Findings broken down by visa type
● 37 charts & 41 references to current articles
About the Author:
Peter Hanami is the CEO of JapaneseCustomer.com, member of the American Marketing Association and the author of eight books on Japan.
Product Details:
Title: Japanese Student - Buyer Behaviour – New Zealand
Author: Peter Hanami
Format : E- Book
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-7-8
Preview: Video
Payment: PayPal
Order: Only available online at www.japanesecustomer.com
Key words:
international education, international students, Japan, Japanese, New Zealand, Japanese students, Japanese student market, international education research, international student buyer behaviour, Japanese student recruitment, Japanese student management, Japanese student retention, marketing to Japanese students, qualitative research, Japanese culture, Japanese customers, impact of culture on buying behaviour, cross cultural marketing, education agents, Japanese consumer behaviour, English language study, high school, vocational education, Polytechnic, private schools, Peter Hanami, JapaneseCustomer.com, Japanese buyer behaviour
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